Friday, August 8, 2008

9 A.M — ESPN Takes Over As Usual

Seattle Times Blog on ESPN's Takeover of Sport, Now at the High School Level: http://blog.seattletimes.nwsource.com/prepsports/2008/05/espn_rise_to_cover_prep_sports.html

New York Daily News Column on ESPN's Takeover of Sport, Now at the High School Level: http://www.nydailynews.com/entertainment/tv/2008/05/20/2008-05-20_espn_will_rise_to_track_high_school_spor.html

Two tidbits about the coverage of high school sports, which is what this blog is based on. Look, ESPN may be a HYPE machine, but it's the best sports media outlet available. And if it wants to spend millions to dip into the prep pool, then by all means. Maybe they'll pay my salary one day.

Look at the sportswriter phenomenon — they all complain about ESPN, but what do they do? They join them. That's the same thing here. As the Daily News puts it, "ESPN feeds the beast - not from malice, just from good old All-American pursuit of ratings."

We want to know sooner and sooner who tomorrow's star will be. Or else Rivals.com and Scout.com wouldn't have morphed like they have. You can't blame ESPN for joining the pot.

As the Seattle reporter put it, "Who knows where this might lead. Middle school sports?" Maybe. Fortunately or unfortunately, we're not kidding.

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